Authorpreneurship: the business of being a book writer

Marketing your book is as important as writing your book

Thanks in large part to KDP and other free self-publishing platforms, a new breed of entrepreneur has emerged: authorpreneurs.

What is an authorpreneur? Simply, anyone who offers products and services based on their book or books. These authors are not usually professional writers. Rather, they are people who are experts or experienced in a particular field and who have written a book to get clients or an audience. 

What does it take to become an authorpreneur?

An authorpreneur can just be someone who know how to write clearly and engagingly on a niche topic, such as making origami swans. (Yes, there are people who will buy a good book on that, or any topic that enough readers are interested in.) 

7,500 books a day, where's yours?

The challenge with authorpreneurship is the same one that authors have always faced: how to get their books purchased and read. Before online publishing, this was a matter of having the right network - mainly the right publisher and the right book reviewers in the newspapers.

That's still true to a certain extent, but online publishing now means that more books are self-published - on Kindle Direct Publishing (KDP) alone, about 7,500 books are published every day! So the real challenge isn't writing a book (though that's hard enough) but getting it noticed.

Read the book, you'll see what it's like.. You'll have the knowledge and experience to build a successful business. You'll be a financially successful author.

Ask the experts

Luckily, there are people who have been highly successful in this arena and who are willing to share their knowledge and experience (because they are, after all,  authorpreneurs). 

Tom corson-knowles is a new guru of self-publishing, and all his books are worthy of your attention.. It's a great guide to keywords and titles. 

Publishing profit, the highest rated business and marketing podcast, is a popular author of crush it with kindle.. You will find out how to use the explosive growth of kindle publishing.

A step-by-step guide

One such individual is John Tighe, author of Crush it With Kindle. A former corporate lawyer who wanted to do something more exciting (and productive), Tighe gives a step-by-step guide to building a portfolio of best-selling books, use existing content from your book to generate multiple income streams and, most importantly, show you how to use strategic positioning to become a best-selling author. 

Choosing the right ways

Tighe says writing and publishing books is an effective way to attract ideal clients. He has helped people build a successful business doing what they love. In Crush it With Kindle, he notes that, while there are thousands of ways to promote a book, only a few are effective.

Keep an eye out for the competition. Research the bestsellers in your category using amazon kdp. It will help you create a kdp for amazon. 

Imitation is the sincerest form of marketing 

One basic task is analyzing the competition in your genre or field, especially the bestsellers. Look at how those books are being promoted and marketed and decide if you can adopt a similar strategy. (Not every approach that works for them might work for you.) Look at their categories and prices. 

Keywords are key to online marketing 

If you're publishing in KDP, this information will guide you on how to most effectively position your book.  How you use keywords is especially important. The right keywords make sure that potential readers find your book. Look at the keywords that the bestsellers in your topic use and follow their lead.

The title and the title must be visible and clickable. The main keyword should be the main keyword, preferably in the first line, followed by a powerful emotional second half ("______ you must be able to handle in 2017"). 

You will get judged by your cover

We all know the saying "Never judge a book by its cover." When it comes to literal books, however, that's what most people do. That's why it's important to have a great title and a good cover design. Although cover templates are a dime-a-dozen (actually less, because they're free) it may be worth your while to pay for a professionally designed cover. You want a title and a thumbnail image that will get readers' attention as they browse book sites.


David siteman garland is a great teacher for the mediapreneurs who helped us greatly in setting up facebook ads.. We welcome you to our show.

Facebook - where nobody knows your name

When it comes to advertising your book on platforms like Facebook, the experience and expertise of marketing gurus like David Siteman is very useful. As the world's most popular social media site, Facebook is a great place to promote your book.

Find the right crowd

But, because so many advertisers use it, you have to tailor your ads to make sure that you read people who will be interested in your topic. And, of course, who will want to buy your book. If your book is a marketing tool for your business, Siteman also tells you how to find customers and keep them.

Other great marketers include David Chesson, who gives out free online tools. Paul Brody help people become published. And Barry Watson gives novel (no pun intended) advice on selling books, his core premise being that selling books now is nothing like selling books in the past.

Marketing is now part of book writing 

It's a hard truth that, no matter how good your book is, you must market it effectively to get sales and clients. It's an even harder truth that the marketing is often more challenging than the book writing.

Still, there are now a lot of resources, advisors, and tools to help you become a successful authorpreneur. Use them. After all, what can be more exciting and satisfying than making a living promoting something you're interested in and passionate about?

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