Amazon ad secrets boost your book sales

5 must-do strategies for Amazon ads

There is no better platform for self-published authors than Amazon. But, with over 7,500 books being published every day by more than one million authors on Amazon, how do you increase your book's visibility and sales?

How to sell your books with Amazon ads

The us indie market is 85% of the amazon.. Remember, the data shows that the author with the highest sales on the list is about 30% more likely to increase sales of the other books that aren't on the list.

Even with traditional publishing, where you go through a literary agent who gets you a publisher, Amazon accounts for half of all sales. 

Non-traditional (or "indie) publishing is where you pay a company to produce and publish your book, or you do so yourself using Amazon's Kindle Direct Publishing (KDP). That route accounts for a whopping 85% of US indie sales.

Traditional publishers do the marketing

Here's the problem. Traditional publishers also handle a lot of marketing for your book. They produce the brochures, they send your book to reviewers at major media outlets, place ads, and they also handle your Amazon listing. 

If a publisher thinks your book will generate enough sales to cover their expenditure, they will even arrange a book tour and pay all your travel and accommodation expenses.

Amazon marketing tools are designed for indie authors 

If you've gone the indie route, however, you have to handle all this yourself. Luckily, Amazon has designed tools specifically for such authors.

The best way to reach the most popular audience is amazon ads.. Targeting very specific keywords that will bring you closer to what your audience wants.

Promote your book on Amazon at little cost

The first method for promoting your book is to take out an Amazon ad. Amazon ads are designed to sell your book directly to your target audience. And the key word here is "targeted" - which is why you must, first and foremost, choose your keywords carefully. 

Keywords are the key to sales

If you've written a romantic novel, for example, one of your keywords should, obviously, be "romance." The same goes for thrillers, self-help, science-fiction, memoir, and so on.

The best way to promote your book is to use amazon ads. You're the publisher who uses them.. For more information, see the documentation.

The best way to reach the most popular audience is amazon ads.. Targeting very specific keywords that will bring you closer to what your audience wants.

Here's a key trick for keywords. Whatever genre you're writing in, go and click on the best-selling books in your category. See what their keywords are and use those same words for your book. This helps your book appear in the "Similar Books" category when readers search for bestsellers.

The book can be found in five ways:. Search keywords - type the search words in the amazon search box. 2. Competition association - by appearing in the competition

3 ways to help readers find your book

If you've ever made a purchase on Amazon, you will have seen this phrase appear on the page you're checking: "People who bought X also bought..." This is a great way to lead people to your book. What you have to do is make sure that you link with the top-selling books in your category. 

How do you do that? By making sure you have the right keywords - i.e. the same keywords that guide readers to the top sellers. 

Check out Kindle's list of hot new sellers and book deals. Look at the descriptions. Pick out the main words in that description. You now have your list of keywords for your book.

Put your keywords in the right places

You're allowed seven keywords or phrases. When choosing your book title, see if you can use one of these keywords in your title and two or three in your sub-title.

Then there's your book description. That can run to 200 words, so squeeze in as many keywords and phrases as you can. One caution, though: make sure the keywords fit the sentences. If the keywords don't match and are too repetitive, the search algorithms can actually reject the text.

Once you do it right, however, you have a good chance of your book appearing on the first page of Amazon's search results, which have 20 per page. Once you can be ranked in the top 100 in your book category, your book sales are almost sure to take off.

Getting your book noticed 

The great advantage here is that more readers choose what books to buy by finding your competitors. Most readers don't want to go through the results from a web page search. So buying books that are similar to their favorite writers is a useful shortcut. You, as an author, can take advantage of that in creating your Amazon ad.

Your ad reaches the right readers 

You can also set parameters for your ad so that it goes to the demographic most likely to read your type of book. A romance novel will have a 90 percent female readership. So your parameter should specify that gender.

The amazon ads are designed to sell your book directly.. But amazon's indirect effect will increase sales of books. It's a great way to increase the sale of your book.

These are all the standard direct benefits of an ad. But Amazon ads also come with indirect benefits that you get for free. Once you start getting sales from your ads, Amazon's algorithms start moving your book up through its ranking system. The higher you go, the more potential readers you reach - and at no extra cost. So the same ad spend then gets you additional reach for free.

When it comes to training amazon to recommend books to them, always point to the right person.

The "also-bought" effect mentioned above is one of the methods you use to "train the Amazon algorithms to find your book. As an author, you have to use these algorithms to "train" Amazon to find your potential readers and who to sell your books to. The more effective your training, the more Amazon will recommend your books. 

How to train your Amazon

And this training doesn't apply only to the Amazon platform. AWS has licensed a version of the recommendation engine that powers the Kindle store to external sites. That means that the same keywords and parameters you use to sell your books on Amazon will also work on other book-selling websites.

Reach the world, courtesy Amazon ads

If you create your Amazon ads with the right keywords, the right parameters, and the right categories, it's just like taking a book tour. Except you don't have to sleep in a motel room and you can go to as many countries as you want for just a few pennies per flight. 

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