Whether you've written a novel or a non-fiction book, you probably had to some research to make your story or argument convincing.
You have to take the same approach to marketing your book. Multiplied a hundredfold. Okay, maybe not that much. But, if you can bring the same passion and commitment to marketing your book as you did writing it, you have a better than fair chance of seeing good sales.
And good sales mean that you're reaching readers. This is why you wrote your book in the first place.
However, to do this effectively, you may have to change your concept of your book. Many authors think of their books as their babies. That's fine, once you don't try to change its diapers. But, for marketing, you have to see your book as a product.
After all, why do people buy books? Not because they think your baby is cute. People buy books to get something. It may be to escape through a gripping story. It may be that they want to transform themselves, imaginatively or in real life. Or they might just want knowledge.
To market your book effectively, that is what you have to offer readers. But how can you do this? First, by looking at your book as a product.
Be a new advertising technology and ad type adopter. They're usually improving the target and reducing costs. Try something new to get in early and reap the benefits.
The standard way to promote a product is through ads. Books are no exception. And, nowadays, there are many advertising venues and options. Amazon, for example, is always coming out with new ad services and tools.
There are several reasons to try them out. For one thing, new ad tools have less competition because they're being used by fewer people. That's a cost reduction in itself.
Additionally, because these new tools tend to have better targeting, you're getting more bang for your ad buck. You won't see results immediately, though. Amazon advises that it takes between four to six weeks before you can judge an ad's effectiveness.
The key metric for the marketing of ppc is the conversion rate. Remember, when looking at conversion rates, always take into account the chosen strategy. And always use your chosen strategy to filter the data.
In the world of digital advertising, the key metric is ppc - pay-per-click. Basically, you pay only when somebody clicks on your ad. The key here is the conversion rate. How many books do you sell per click? This is called the conversion rate or CVR.
The ratio has to be one where the number of books you sell covers the cost of the ppc. Amazon boasts a conversion rate of 10 percent. That means, if you pay for 1,000 clicks, you will sell, on average, 100 copies of your book.
If those sales pay for the thousand clicks and leave you something extra, then this is a winning ad strategy.
Find a great designer to help you create a great cover.. The page of the book page is very important.
If your book is a product and you're running ads, you also have to make sure your ad looks good.
Start with packaging. Does your cover reflect the content? As an author, you have to be sure your cover isn't based on what you prefer. After all, this is the first visual cue that will help a reader decide whether to buy your book or not.
So you have to make sure that, contrary to the saying, the reader CAN judge your book by its cover.
You always plan to serve the purpose. Don't use the money to attract attention or to sell. Instead, you can promote your work and make it easier for your readers to connect with you.
Another ad strategy you might want to consider is "swag" - branded items that promote your book or you as an author. With swag, you have to choose items that meet two of the following three criteria: good, fast, or cheap.
If you try for all three, the budget may not meet your RIO (return on investment, as they say in marketing).
So, if you decide to go this route, work out your price unit costs. Make sure you stay within your promotional budget. Figure out how the swag can work most effectively for you.
Do you brand carry bags, clothing, keepsakes, phone cases? Do you give out to random people or a select cohort like your readers?
Remember that swag is not a strategy for direct sales. Instead, this method promotes you and your book, hence increasing sales indirectly. That applies to your present book, past and future ones.
And, because swag strengthens your brand as an author, this strategy can also generate other income-earning opportunities, such as speaking gigs.
The target audience and budget are set by facebook ads. You can then tell facebook how much you want to spend on the ad once you've determined the parameters.
Facebook ads are also very effective when done properly. First, you have to decide on the objective of your ad. Is it to drive traffic to retailers or get readers to sign up on a mailing list?
The great thing about Facebook ads is how precise the targeting can be. For example, if your book is in the same genre as Lee Childs', you can use this to help readers find your book. You just set the parameters of your Facebook ad accordingly - i.e., Lee Child fans who live in the US, aged 45 to 55.
You even have budget flexibility since the cost of the ad will depend on how long you want the ad to run for and how extensive the parameters are.
The best way to read your book is to send an email.. But it's a lot of work and expertise to keep you from throwing money into the dark.. What's the best way to spend your money?
In the end, you will have to decide the best strategy for marketing your book. And, because it's your book, you're likely to know better than anyone else what will work.
Follow some basic principles, though. Do the research. Get recommendations. Take baby steps at first, see what works, what doesn't, what you feel comfortable with. And don't go into debt.
Remember, marketing your book is an ongoing process. Try not to get overwhelmed and, if you do, step back. After all, when all is said and done, you're an author first, not a marketer.
Focus on writing good books that people will want to read and the marketing will fall into place.
Fab is your man.Tell me more